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Item #:
17056515
Web Programming and Internet Technologies: An E-Commerce Approach: .
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Item #:
17056515
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Web Programming and Internet Technologies: An E-Commerce Approach, Second Edition continues to feature a hands-on and active learning approach
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What Stands Out
Comprehensive Learning
This edition offers extensive coverage of web programming and internet technologies, designed specifically for e-commerce, ensuring readers grasp essential concepts and applications in today's digital economy.
Practical Applications
Includes real-world case studies and examples that illustrate key e-commerce strategies, allowing readers to apply theoretical knowledge to practical situations, thereby enhancing their understanding of market dynamics.
Updated Content
With the latest advancements in technology and programming languages, this edition ensures that learners are equipped with current skills that are crucial for success in the fast-evolving e-commerce landscape.
Product Details
- Revised and updated with the latest data, featuring a hands-on and active learning approach
- Introduces students to web programming techniques through the development of a real-world business example
- Covers HTML5, CSS3, JavaScript, PHP, and MySQL with a focus on constructing a functional e-commerce site
- Includes new content such as an introduction to responsive web design and AJAX
- Each chapter presents a real-world case study using the example of Nature's Source, a business selling health products online
- Comes with updated instructor resources, including PowerPoint slides, end-of-chapter question answers, and expanded Test Bank
| Publisher | Jones & Bartlett Learning |
| Publication date | September 22, 2016 |
| Edition | 2nd |
| Language | English |
| Print length | 580 pages |
| ISBN-10 | 9781284070682 |
| ISBN-13 | 978-1284070682 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.5 x 1 x 9 inches (19.1 x 2.5 x 22.9 cm) |
Who Should Buy?
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Aspiring Developers
Ideal for those new to web programming and eager to learn e-commerce in detail.
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Students Enrolled
Useful for university students studying web technologies and seeking practical examples in e-commerce.
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Small Business Owners
Helps entrepreneurs understand online business strategies and web development for e-commerce success.
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Advanced Programmers
Experienced developers may find the content too basic and not challenging enough.
Product Description
Web Programming and Internet Technologies: An E-Commerce Approach: .
About This Item
Looking to dive into the world of web programming and internet technologies within an e-commerce context? Look no further than the "Web Programming and Internet Technologies: An E-Commerce Approach" 2nd Edition. This comprehensive guide is perfect for individuals who are interested in understanding the ins and outs of e-commerce platforms, online shopping, and e-commerce website design. Whether you're a business owner looking to optimize your online presence or a budding developer eager to build cutting-edge websites, this book covers everything you need to know. It provides valuable insights into digital marketing strategies, payment gateway integration, inventory management systems, and customer relationship management. With this book, you'll gain a deep understanding of supply chain management, e-commerce analytics, and online marketplaces.
Discover how to ensure the security of your e-commerce platform with insights into e-commerce SEO optimization and mobile commerce. Learn how to leverage the power of social media marketing to boost your online presence and drive conversions. Additionally, this book delves into crucial topics such as conversion rate optimization, shipping and logistics, e-commerce customer support, and affiliate marketing programs.
Stay updated and compliant with the latest e-commerce legal regulations, and explore the newest trends and innovations shaping the industry. Written by experts in the field, this 2nd edition offers updated knowledge and practical advice to help you succeed in the ever-evolving world of e-commerce. So, whether you're a beginner or an experienced professional, "Web Programming and Internet Technologies: An E-Commerce Approach" 2nd Edition is your trusted guide to mastering the world of e-commerce. Get your copy today and elevate your online business to new heights.
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Customer Questions & Answers
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Question:
Are there any real-world examples in the book?
Answer: Yes, each chapter includes a case study of Nature's Source, a business that sells health products online. -
Question:
Is this book suitable for beginners?
Answer: Yes, the book is written for first or second year students and covers the fundamental techniques of web programming. -
Question:
What resources are included with the book?
Answer: Every new printed copy comes with a full suite of ancillary resources, including Navigate 2 Advantage Access, which benefits both the student and the Instructor.
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Pros
- Comprehensive coverage of topics
- Clear and accessible writing style
- Practical examples and case studies
- Up-to-date with current technologies
Cons
- Some concepts may require additional research.
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€ 24
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Features & Benefits
- Covers HTML5, CSS3, JavaScript, and PHP
- Includes responsive web design and AJAX
- Real-world case studies and exercises in each chapter
- Comes with a full suite of ancillary resources and online access
- Ideal for one-term web programming courses
- Suitable for beginners and intermediate level students
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