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The Cult of Mac, 2nd Edition
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The Cult of Mac, 2nd Edition
The Cult of Mac, 2nd Edition
The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning.
The Cult of Mac, 2nd Edition
Item #: 17418124

The Cult of Mac, 2nd Edition

86% of respondents would recommend this to a friend

Item #: 17418124

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The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning.
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What Stands Out

Comprehensive History
Offers an in-depth exploration of Apple's impact on technology and culture, making it essential for enthusiasts and historians alike.
Illustrated Edition
Enhanced with vivid illustrations that bring Apple's story to life, engaging readers visually while providing valuable insights.
Latest Insights
Includes updated content reflecting the latest trends and developments in Apple's evolution, ensuring relevance for current and future generations.

Product Details

Discover the Cult of Mac with this 2nd Edition Hardcover book. A must-have for Apple enthusiasts. Get it now from Ubuy Saint Pierre and Miquelon - Saint Pierre and Miquelon.
  • It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Publisher No Starch Press
Publication date December 5, 2019
Edition Illustrated
Language English
Print length 224 pages
ISBN-10 1593279140
ISBN-13 978-1593279141
Item Weight 2.31 pounds (1.05 kg)
Dimensions 8.31 x 0.87 x 10.31 inches (21.1 x 2.2 x 26.2 cm)

Who Should Buy?

Suitable For
  • Apple Enthusiasts

    Ideal for fans of Apple who want to explore its history, culture, and design philosophy in depth.

  • Tech Historians

    Provides valuable insights into the evolution of technology through Apple's innovations, appealing to scholars and researchers.

  • Design Students

    Offers visual inspiration and context for students studying design, showcasing Apple's impact on product aesthetics.

Not Suitable For
  • Casual Users

    May not appeal to casual Apple users seeking basic information or user guides for their devices.

Product Description

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is The Cult of Mac, 2nd Edition about?

    Answer: The Cult of Mac, 2nd Edition is an engaging exploration of Apple's cultural and technological impact. This book delves into the company's innovative products, dedicated fan base, and the community that has developed around Apple's brand. By examining pivotal moments from Apple's history, readers gain insight into how the brand reshaped the tech landscape. It's ideal for both longtime Apple enthusiasts and newcomers, showcasing how the company's products have influenced everyday life and shaped modern computing.
  • Question: Who is the author of The Cult of Mac, 2nd Edition?

    Answer: The Cult of Mac, 2nd Edition is authored by Leander Kahney, an acclaimed journalist and expert in Apple culture. Kahney has extensively covered Apple through his writing, capturing the nuances of its business strategy and the fervent community around it. His background in technology journalism helps him provide deep insights that can enhance readers’ understanding of Apple’s evolution. Whether you’re an Apple user or simply interested in tech history, Kahney's storytelling brings these themes to life.
  • Question: What makes The Cult of Mac, 2nd Edition different from other Apple books?

    Answer: The Cult of Mac, 2nd Edition distinguishes itself by blending narratives about Apple’s products with anecdotes about its dedicated fan culture. Unlike typical product-focused books, this edition captures the essence of how Apple has fostered a unique community and cultural phenomenon. It includes personal stories from fans and industry insiders, showcasing the emotional connection people have with Apple. This book is perfect for those looking to understand not just the technology, but the passion driving Apple’s success.
  • Question: Is The Cult of Mac, 2nd Edition suitable for non-Apple users?

    Answer: Yes, The Cult of Mac, 2nd Edition is suitable for both Apple users and non-users alike. The book comprehensively addresses not just Apple’s products but also its influence on the tech industry at large. Readers who may not own Apple products will still appreciate the historical context and cultural implications of Apple's innovations. It provides valuable insights into the broader technological landscape, making it an interesting read for anyone curious about modern technology's evolution.
  • Question: What can I learn from The Cult of Mac, 2nd Edition?

    Answer: Readers of The Cult of Mac, 2nd Edition can learn about Apple's innovative history, its unique products, and the cultural phenomena surrounding the brand. The book provides in-depth analysis and engaging stories that highlight how Apple has changed the way we use technology in our daily lives. Whether you’re interested in product design, marketing strategies, or consumer behavior, this book offers a treasure trove of insights into one of the most influential tech companies.
  • Question: Are there any illustrations or images in The Cult of Mac, 2nd Edition?

    Answer: Yes, The Cult of Mac, 2nd Edition includes illustrations and images that enrich the reader's experience. These visuals help to provide context to the stories and enhance understanding of the products discussed. From iconic product designs to memorable marketing campaigns, the imagery complements the text and allows readers to visually connect with Apple’s journey. This makes it not only an informative read but also an enjoyable one for visual learners.
  • Question: Who would benefit the most from reading The Cult of Mac, 2nd Edition?

    Answer: The Cult of Mac, 2nd Edition is perfect for tech enthusiasts, Apple fans, and marketing students alike. Apple users will appreciate the insights into their favorite products, while tech historians will find the company’s evolution particularly illuminating. Additionally, anyone interested in corporate culture and brand loyalty can gain valuable perspectives from this book. It's a great resource for anyone looking to understand the intersection of technology and culture.
  • Question: What is the writing style of The Cult of Mac, 2nd Edition?

    Answer: The writing style of The Cult of Mac, 2nd Edition is accessible and engaging, making complex topics easy to understand. Leander Kahney employs a narrative approach that combines informative content with entertaining anecdotes, drawing readers into the stories behind Apple’s innovations. This style ensures that readers remain captivated while absorbing valuable information. Whether you are a casual reader or a serious tech enthusiast, the engaging tone is sure to keep you turning the pages.
  • Question: Where can I buy The Cult of Mac, 2nd Edition?

    Answer: You can buy The Cult of Mac, 2nd Edition from Ubuy in Saint Pierre and Miquelon. Ubuy offers a seamless shopping experience, providing a range of formats and editions. Visit their website to easily find the version that suits you best, ensuring you don’t miss out on this insightful read into Apple’s culture and legacy.
  • Question: Is The Cult of Mac, 2nd Edition updated with recent developments?

    Answer: Yes, The Cult of Mac, 2nd Edition is updated to reflect recent developments in the Apple ecosystem, including new product releases and significant corporate changes. This contemporary approach ensures that readers are informed about the latest trends and the ongoing impact of Apple in the tech world. Whether discussing new devices or how the brand adapts to market shifts, the updated content helps contextualize Apple’s relevance today.

Macs Editorial Review

The Cult of Mac, 2nd Edition offers readers an engaging journey into the personalities surrounding Apple products, even as some found it less focused on product design. The illustrated edition published by No Starch Press on December 5, 2019, spans 224 pages, detailing the evolving narrative of Mac culture. Although the book covers significant updates, including information on the iPhone and Apple Watch, readers have noted that the formatting may not be suitable for Kindle, affecting legibility. It's a great read for those interested in Apple's community rather than solely its design evolution.

Customer Reviews & Ratings

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Pros

  • Engaging insights into Mac user personalities
  • Covers updates on iPhone and Apple Watch
  • Illustrated edition enhances visual appeal
  • Published by a reputable company
  • Rich narrative on Apple's culture

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€ 50

Order now and get it around Monday, September 28

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Only 1 item left in stock.
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Features & Benefits

  • The long-awaited second edition brings the reader into the world of Apple today along with missing history since 2004
  • Explores how devotions keep the fire burning
  • Reveals enthusiastic fans lining up for product releases
  • Details the unique subculture of Apple fandom
  • Showcases artists who pay tribute to Steve Jobs' legacy in various ways
  • Discusses the community of collectors who buy, restore, and enshrine Apple artifacts

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