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225391081
Google Analytics 4: The Practical Guide
85% of respondents would recommend this to a friend
Item #:
225391081
€ 68
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This is the GA4 guide that turns complexity into clarity—and gives you the confidence to make decisions backed by real data.
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What Stands Out
Comprehensive Insights
This guide offers in-depth explanations of Google Analytics 4's features, helping users transform raw data into actionable insights, making data-driven decision-making accessible to everyone from beginners to experienced analysts.
User-Friendly Format
Presenting complex concepts in clear, relatable terms, this practical guide ensures that even non-technical readers can easily grasp the functionality of Google Analytics 4 without feeling overwhelmed.
Hands-On Examples
Featuring real-world case studies and step-by-step tutorials, the book enables readers to apply the concepts learned directly to their own analytics, enhancing retention and practical understanding of the platform.
Product Details
- Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!Highlights include:1) Setup2) Events3) Tags4) Website evaluation5) Ad campaigns6) E-commerce tracking7) App data8) Custom reports9) BigQuery10) Troubleshooting11) Administration
| Publisher | Rheinwerk Computing |
| Publication date | 7 Jan. 2026 |
| Edition | 1st |
| Language | English |
| Print length | 500 pages |
| ISBN-10 | 1493227688 |
| ISBN-13 | 978-1493227686 |
| Dimensions | 3.18 x 17.78 x 25.4 cm |
Who Should Buy?
-
Digital Marketers
Essential for digital marketers seeking to optimize their campaigns and analyze user behavior effectively.
-
Website Owners
Ideal for website owners wanting to track performance metrics and improve user experience on their sites.
-
Data Analysts
Great resource for data analysts aiming to leverage advanced analytics for actionable insights and strategies.
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Beginner Users
May not be suitable for complete beginners who need fundamental analytics training before diving into advanced topics.
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English edition Markus Vollmert Format: Paperback Content Management Editorial Review
Google Analytics 4: The Practical Guide is a comprehensive 500-page resource published by Rheinwerk Computing, set to be released on January 7, 2026. This book serves as an essential tool for understanding the intricacies of Google Analytics 4, delivering practical insights designed for both beginners and experienced users. Its well-structured format and clear explanations make it an invaluable addition for those looking to enhance their data analysis skills. The guide is printed in English and provides readers with numerous tips and strategies for effectively navigating and utilizing the platform, ensuring they can maximize their analytical capabilities.
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Pros
- In-depth coverage of Google Analytics 4 features
- Clear and concise writing style
- Suitable for both beginners and advanced users
- Practical examples enhance understanding
- Structured format for easy navigation
Cons
- Print length may feel overwhelming for some
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€ 68
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Features & Benefits
- Transform GA4 confusion into actionable insights.
- Learn to effectively set up GA4 with essential features.
- Measure traffic quality, user engagement, and ROI effortlessly.
- Create custom reports tailored for your marketing needs.
- Troubleshoot issues to maintain reliable reporting.
- Gain confidence in decision-making with data-driven strategies.
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