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Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
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Rewired is a road-tested, how-to manual that McKinsey's own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.
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Ce qui se démarque
Détails du produit
- Rewired is a how-to manual by McKinsey & Company to help companies thrive in the digital and AI age.
- Provides a playbook for rewiring businesses to effectively utilize technology for customer experiences and value generation.
- Written by McKinsey Digital's top leaders, Eric Lamarre, Kate Smaje, and Rodney W. Zemmel.
- The book covers creating a transformation roadmap, building talent, adopting a new operating model, and more.
- Includes diagnostic assessments, technology and data architecture diagrams, how-to checklists, and case studies.
- Targeted towards leaders aiming to rewire their companies for long-term success.
| Publisher | Wiley |
| Publication date | June 20, 2023 |
| Edition | 1st |
| Language | English |
| Print length | 400 pages |
| ISBN-10 | 1394207115 |
| ISBN-13 | 978-1394207114 |
| Item Weight | 2.1 pounds (950 grams) |
| Dimensions | 7.8 x 1.2 x 9.5 inches (19.8 x 3 x 24.1 cm) |
À qui est-ce destiné ?
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Business Leaders
Executives looking to leverage digital transformation and AI for better strategic decision-making and outcompeting rivals.
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Marketing Professionals
Marketers wanting to understand how digital tools can enhance customer engagement and personalize campaigns effectively.
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Consultants in Tech
Consultants providing guidance on digital strategies, seeking comprehensive insights into competitive advantages offered by AI.
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Casual Readers
Individuals without a background in business or technology may find the content too dense and specialized.
DESCRIPTION DU PRODUIT
Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
Questions et réponses des clients
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question:
What is 'Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI' about?
répondre: 'Rewired' provides insights into how organizations can leverage digital technology and artificial intelligence to gain a competitive edge. The authors delve into transformation strategies that modern businesses can adopt to thrive in a rapidly evolving market. By focusing on real-world examples, the book offers practical frameworks that leaders can employ to innovate and drive growth effectively. -
question:
Who is the target audience for this book?
répondre: This book is aimed at business leaders, executives, and managers who are looking to navigate the complexities of digital transformation. Additionally, it's suitable for entrepreneurs and professionals interested in understanding how AI impacts business strategies. The insights shared can empower readers to implement changes suited to their organizational needs in the digital era. -
question:
How can this book help businesses adapt to digital change?
répondre: 'Rewired' outlines actionable strategies that help businesses identify opportunities presented by digital technology and AI. It emphasizes the need for agility and innovative thinking, encouraging companies to rethink their business processes. For instance, a company can implement AI-driven data analysis from the book to enhance decision-making and responding quickly to market changes. -
question:
What key themes are covered in 'Rewired'?
répondre: The book explores themes such as digital transformation, the role of AI in business innovation, and organizational change management. It discusses how to foster a culture of innovation and adaptability while also highlighting the importance of customer-centric approaches. These themes enable readers to grasp the necessity of embracing technology while maintaining core business values. -
question:
Are there any case studies included in 'Rewired'?
répondre: Yes, 'Rewired' features multiple case studies from various industries that illustrate successful digital transformations. These real-world examples provide valuable insights into challenges faced and solutions implemented by different companies. Readers can learn from the experiences of others and apply those lessons to their own organizations. -
question:
What makes 'Rewired' unique compared to other business books?
répondre: What sets 'Rewired' apart is its blend of theoretical concepts with practical applications derived from McKinsey’s extensive research and consulting expertise. It provides a balanced perspective between high-level strategies and specific actions that organizations can take to thrive in a digital landscape. This unique combination empowers readers to bridge the gap between theory and practice. -
question:
Can this book assist in understanding AI integration into existing business models?
répondre: Absolutely, 'Rewired' offers comprehensive insights on integrating AI into traditional business models. It highlights the transformative potential of AI while providing guidelines for implementation without disrupting existing operations. Businesses can refer to its recommendations when exploring ways to streamline processes or enhance customer experiences through AI. -
question:
Is 'Rewired' applicable to startups as well as established companies?
répondre: Yes, the concepts outlined in 'Rewired' are applicable to both startups and established enterprises. Startups can use the insights to build a tech-driven foundation from the ground up, while established companies can learn how to pivot effectively and innovate amid competition. This flexibility makes the book a valuable resource for varied business contexts. -
question:
How does 'Rewired' address the challenges of digital transformation?
répondre: 'Rewired' examines common challenges such as resistance to change, lack of skills, or inadequate technology infrastructures encountered during digital transformation. It provides strategies to overcome these hurdles, emphasizing the importance of leadership commitment and employee engagement. Organizations can utilize this guidance to navigate through their digital journeys effectively. -
question:
Where can I buy 'Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI 1st Edition'?
répondre: You can purchase 'Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI 1st Edition' on Ubuy. This platform offers a seamless shopping experience for readers in Saint Pierre and Miquelon, providing the book alongside various other options so you can easily access this valuable resource.
Leadership & Motivation Editorial Review
"Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI 1st Edition" is a comprehensive guide to digital transformation, offering practical advice, innovative strategies, and thought-provoking insights based on hundreds of successful stories. The book covers everything from setting a strategy to operating at scale to changing culture. The authors' ability to communicate complex ideas in a relatable manner makes this book an indispensable resource for those seeking to outcompete in the digital and AI era. Highly recommended!"
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Avantages
- Comprehensive guide to digital transformation
- Practical advice and innovative strategies
- Relatable examples and practical steps
- Founded on hundreds of real company examples
- Indispensable resource for those seeking to outcompete in the digital and AI era
Les inconvénients
- Poor manufacturing of the book (binding and page quality)
CONFIANCE EN LA PLATEFORME & PROTECTION DE L'ACHETEUR
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Caractéristiques et avantages
- McKinsey & Company delivers a road-tested, how-to manual for companies to build capabilities to outcompete in the age of digital and AI.
- The answer is in rewiring the business so teams can harness technology to create great customer experiences, lower costs, and generate value.
- The book covers six comprehensive sections, including creating a transformation roadmap, building a talent bench, and unlocking user adoption and enterprise scaling.
- McKinsey's digital and AI transformation playbook is captured in the pages of Rewired and includes diagnostic assessments, how-to checklists, best practices, and detailed implementation methods.
- Rewired is for leaders who are ready to do the hard work to rewire their company for long-term success.
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